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This book takes a top-down approach to writing that will teach you all the writing methods that you need for success on the job. What’s hard to believe is that most of these methods aren’t taught in high school or in college or in other books on writing...even though these are the methods that are used by professional writers.
Go to our instructor’s site to learn more about this book and its instructor’s materials.
I can’t tell you how much I’ve become a part of the Murach family over the last 2-3 years. To date, I’ve purchased 8 or 9 of your books, and I have not been disappointed even once! The warm, friendly writing style has become treasured by programmers the world over.”
This book is for anyone who writes on the job and wants to learn how to write better. In fact, although the focus of this book is on business writing, the tested methods in this book work for all types of non-fiction. To write well, you need to think and write from the top down, and that’s what this book shows you how to do.
This book presents all of the tested writing methods that you need for success on the job with the emphasis on the methods that aren’t included in other books on writing. That’s why the two sections in this book will help you improve in ways that other books don’t even address.
In section 1, you’ll learn the tested writing methods. That includes how to use headings and subheadings to plan what you’re going to write and guide your readers...how to write paragraphs that sell your ideas...how to write sentences that are easy to read and understand...how to show the relationships between your paragraphs and sentences...how to write the first draft in record time...how to edit that first draft without “thrashing”...and when and how to use AI writing tools like ChatGPT to improve your writing.
In section 2, you’ll learn how to use the Microsoft Word features that every writer should use: templates and styles, the outline feature, and the spelling and grammar checker. If that seems out of place in a book on writing, it’s included because most writers don’t use these features, even though they will help you write faster and better. So if you use Word but aren’t using these features, this section will show you what you’re missing. And if you aren’t using Word, this section will show you why you should be.
To a large extent, writing has been treated as more of an art than a science. In business, though, you want your writing to be more science than art. You want your emails to communicate efficiently. You want your reports to draw the right conclusions and your proposals to get results. You want your marketing and web copy to sell your products and services. In short, you want your writing to get the intended results. And any writing that doesn’t do that is a waste of time...for both the writer and the reader.
So what we mean by the “tested” writing methods is that our publishing company has tested them on the job in the real world for more than 50 years. During those years, we used these methods to write dozens of books and to sell more than 1,000,000 copies of them. We also used these methods to write our emails, reports, proposals, procedure manuals, web copy, and more. From the start, the success of our company has depended 100% on how well we write...and we’ve used the methods in this book to do that writing.
When we started, though, we had to develop many of the writing methods ourselves. That’s because we couldn’t find anything useful in the dozens of books that we reviewed. That includes: How to plan what you’re going to write. How to use headings and subheadings to guide your readers. How to get the most from visuals. How to write the first draft. How to edit that first draft. And how to write effective paragraphs.
But when it came to writing sentences, there was voluminous information in other books on writing. The trouble is that there’s so much more to good writing than writing good sentences. In fact, your writing can fail dismally even if your sentences are carefully crafted.
So for writing sentences, we selected the best methods, tested them on the job, and improved them. Now, chapter 4 presents those methods in a single chapter from the top-down with the most important methods first.
If you’re like most business writers, you don’t use effective writing methods. That’s why it’s so easy to improve. Here, for example, are some of the ways that our tested writing methods will help you improve.
Like all our books, this one has features that you won’t find in competing books. Here are four of them:
View the table of contents for this book in a PDF: Table of Contents (PDF)
Click on any chapter title to display or hide its content.
Why you should use headings in your documents
Why you should use a heading plan to plan the headings
A three-step procedure for planning the headings
How to choose the organization for a document
How to improve your headings and document titles
How headings and subheadings should guide your readers
Why you should use a heading plan to plan long documents
Step 1: Select and sequence the topics
Step 2: Add and sequence the subtopics
Step 3: Convert the topic and subtopic names to headings and subheadings
Step 4: Analyze and improve the heading plan
How better heading plans will lead to better writing
How poor heading plans will limit your effectiveness
The heading plans for three chapters in this book
Principle 1: Start each paragraph with the idea of the paragraph
Principle 2: Put one and only one idea in each paragraph
Principle 3: Fully develop the idea of each paragraph
Use connecting words
Use subject and word repetition
Use pronouns and pointers
Use parallel structures
How to write introductory paragraphs like topic openers
How to write paragraphs that present lists
When and how to plan the paragraphs that you’re going to write
How to measure readability
What GL scores can’t measure
Simplify your sentences
Simplify your words and phrases
Use fewer words
Use four basic sentence structures
Be specific and prescriptive
Use active voice
Avoid figurative language, trite language, and analogies
Write with a conversational style
Use some stylistic devices
Plan the visuals before you start writing
If necessary, gather the visuals
Be sure that each visual enhances the document
Try to make each visual easy to understand
Be sure that each visual is honest
Use the text to get the full value from each visual
Embed the visuals
Treat the visuals as separate components
Start the document from your heading plan
Start somewhere and keep going!
Write one good paragraph at a time
Insert the visuals as you write
If necessary, adjust the heading plan
Edit the first draft just once
If necessary, analyze the paragraphs
Proofread the edited document just once
Use your word processor to do some final checking
How to write document introductions
How to write topic openers
How to format the headings and subheadings
How to use the standard proofreading marks
An introduction to AI writing
How ChatGPT has taken AI writing to a new level
Two competing chatbots: Google Bard and Microsoft Bing
Chat
Parlor tricks
Write programming code
Present basic research
Write an essay or short report
Write like a pro
Add new perspectives and analysis
Write comprehensive reports
Write prompts that get the intended results
Use ChatGPT for research...but do your own research too
Use ChatGPT for drafts...but enhance, edit, or ignore them
Template concepts
Style concepts
How to start a new document from a template
How to apply paragraph styles
When and how to use direct formatting
Other uses of the Styles pane
When and how to use the Office templates
How to create a new style
How to modify a style
How to assign a shortcut key to a style
How to create a template
How to modify a template
How to add a table of contents to a template
How to update Word fields
How to create a custom ribbon tab or Quick Access Toolbar
How to start an outline
How to expand and collapse the headings in an outline
How to reorganize an outline
How to print an outline
How to use Outline view as you write and edit
How to use Outline view to plan and organize your work
When and how to number the headings
How to fix spelling and grammar errors as you type
How to run the spelling and grammar checker
How to get the readability statistics
The basic spelling and grammar options
Other grammar options
Subject-verb agreement
Pronoun references, dangling modifiers, and misplaced words and phrases
Comma use
Capitalization and italics
Misspelled and misused words
How to download and install the reports and templates for this book
This first chapter in the book shows you how to use headings to plan short documents and guide your readers. That will quickly demonstrate that this book presents tested writing methods that you won’t find in other writing books or courses.
If you want to experiment with the documents and templates that are used as examples in this book, this download lets you do that. It includes both RTF (Rich Text Format) and Word versions of these reports:
The download also includes the two Word templates that are illustrated in chapter 8:
Appendix A shows how to download and install these files on both Windows and Mac systems.
On this page, we’ll be posting answers to the questions that come up most often about this book. So if you have any questions that you haven’t found answered here at our site, please email us. Thanks!
There are no book corrections that we know of at this time. But if you find any, please email us, and we’ll post any corrections that affect the technical accuracy of the book here. Thank you!
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